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The Paradox of Choice by Barry Schwartz

The abundance of options we face in all aspects of life may have significant negative consequences, including decreased satisfaction with the choices we do eventually make. Our culture may equate more choice with greater freedom, but do we really benefit from having to constantly navigate an endless sea of possibilities, just to do something as simple as buy toothpaste?

Reviewed by: 
Laura
The Paradox of Choice: Why More Is Less Cover Image
$15.99
ISBN: 9780060005696
Availability: Available from Warehouse - Usually Delivers in 3-14 Days
Published: Harper Perennial - January 1st, 2005